Last updated April 2021

Virtus Flow Inc.

Virtus Flow Inc. and its affiliates own trademarks, logos, slogans, taglines, designs, and other source identifiers (“Brand Assets”) that are vital to the success of our business.  To protect our valuable Brand Assets, we have created these Brand Asset Guidelines for Virtus Flow’s Trademarks (“Guidelines”) to explain which Brand Assets can be used and how they must be used.

If you do not already have a license to use Virtus Flow brand assets, please submit a request to [email protected].

If you participate in a Virtus Flow Partnership or Referral Program or develop/support an approved integration with Virtus Flow services, please review (i) your agreement with Virtus Flow and (ii) the Brand Asset License. You may already have a right to use certain Brand Assets.

These Guidelines are not a complete list of Virtus Flow’s trademark rights. As we continue to grow, we may update or change these Guidelines.  Please be sure to regularly check this site to ensure that you’re correctly using our trademarks.

Corporate Logo

The Virtus Flow logo is our most prominent brand element and conveys the evolution of our organization. It telegraphs that we are confident, human, and contemporary. When using the logo, use it wisely. That means wherever you place it, make sure that the materials are current and best reflect Virtus Flow as it is today.

This is our corporate logo. There are both black and white versions of the logo. Use the black logo on light backgrounds, and the white logo on dark backgrounds. Always take into consideration the legibility of the logo in relation to size and contrast with the background.

On-screen applications use logos in RGB color formats. On-screen files are provided in raster formats such as JPG and PNG. They are also provided in XML-based vector format SVG for on-screen use. Note: PNG files may be scaled down from their native size, but should not be scaled up.

Always be sure you are using the correct asset for the format. If you are not sure, ask [email protected].



CLEAR SPACE — Clear space is the area surrounding the logo that must be kept free of other graphic elements to ensure legibility on all communications. This clear space allows it to stand out clearly and distinctly in any environment. Clear space is built in to each logo asset as the size of the canvas or artboard. In vector files, the clear space is designated by a stroke at the trim that does not have color assigned. Note that the logo is visually centered, not technically centered. This means the total height of the logo is shifted slightly above the horizontal center line of the bounding box.

PLACEMENT — The Virtus Flow logo should be used in contextually relevant sections of the requestors marketing asset, e.g. example vendors.   Likewise, the logo should not be adjacent to a Process Automation competitor, e.g. Nintex.

Do not attempt to recreate the logo. Why? The Virtus Flow logo is not simply a typeface. Each letter has been carefully crafted and positioned in relation to the others. Do not alter or recreate the logo in any way.. Here are examples that illustrate incorrect usage of the logo.

  • Changing the order of colors
  • Use of non-approved colors
  • Altering size relationships
  • Stretching and compression
  • Incorrect placement of registration mark
  • Adding graphics
  • Overlaid on busy backgrounds
  • Misspelling or improper use of capitalization